And as you can see, the average daily earnings are much lower.
A list with ‘bad hygiene’ is one that you have fought tooth and nail to build but while focusing purely on the numbers without giving any thought to whether those recipients are targeted and whether they actually want to be on your list at all.
What’s going to happen when you send that list a message?
Probably the same thing that happens when you get unsolicited in your own inbox – it gets ignored.
Some of these emails meanwhile are likely to be completely abandoned, meaning that the messages will simply bounce. Some users will complain, or they’ll send your email to trash.
And generally, it will be a waste of your time.